To enrich its photo library, TotalEnergies PGE called upon the expertise of CAPA Pictures to create a custom image bank on the topic of “electricity and gas consumption in households.”
CAPA Pictures managed the project from its inception to its completion.
A rigorous pre-production process allowed us to produce more than 1,000 photos over 5 days of shooting.
We collaborated with one of our art directors to create the scenes. A casting of actors was managed by us: 10 extras were selected by TotalEnergies PGE. After a few location scouting sessions, 2 houses were chosen. We enlisted a highly experienced photographer and their assistant. A production manager and an assistant led the shooting from start to finish. A stylist, a makeup artist, and a props specialist also took part in the 5 days of shooting.
Our retoucher worked on a few photos that required enhancement of certain products offered by our client.
In total, more than 400 processed photos were selected by TotalEnergies to enrich their media center.
