The French multinational company SODEXO, specialized in service outsourcing and present in 80 countries, launched a recruitment campaign in 2023.
To illustrate and showcase its main activities, SODEXO entrusted CAPA Pictures with the production of an image bank in five distinct countries: Chile, Singapore, Canada, UK, and France (multiple sites/country).
A rigorous co-construction process with the client led CAPA Pictures to think about illustrating job portraits that are little known to the general public: cleaning technicians and catering jobs in hospitals, baristas, security guards, or support functions at the headquarters, all participated in the photo sessions.
CAPA Pictures adhered to the client’s wish to use a single photographer to cover these “in situ” portraits to maintain the same “artistic touch” in the campaign photos.
Our photographer traveled across these three continents, equipped only with a Leica M10, and worked with natural light. We also enlisted local makeup artists.
This project spanned an entire year and continues into 2024. With an average of 4 days of shooting per country, we produced and delivered over 2000 images, retouched according to the client’s guidelines.
We performed color correction on all the reports for a harmonious result in line with SODEXO’s brand colors.
